Overview of our Company

PathWay Research is an organization which provides Market Research end to end services across the Globe.

We specialize in gathering and interpreting information using analytical and statistical methods and develop tailored made actionable research recommendations for your business.

Our research analysts and subject-matter-experts have decades of hands-on industry experience and a thorough understanding of survey & research methodologies and data processing techniques.

Our services also extend to offshore activities like Data Processing, Survey Programming, Open-ended Coding & Reports preparation.

Our Culture

PathWay Research has created a culture that emphasizes customer centricity, teamwork, and continuous process improvement. Our core values are based on the foundation of unyielding integrity and act as a compass to guide our thoughts and actions, serving as the pillars that uphold us as an organization.

At Pathway ,we believe that honest and periodic client feedback enriches our relationships. We utilize our one-on-one feedback sessions to address any potential situation at micro level , giving us an opportunity to stimulate new thinking and thought leadership.

Our Philosophy:

PathWay Research operations are a seamless extension of our clients' operations. We aims at delivering real business results and strategic value to our clients. We integrate our capabilities with those of our client's, to drive business process effectively with the objective to increase efficiencies and improve business outcomes. We see our relationships with clients as strategic, long term, and enduring.

Our Mission/Goals:

Our expanding list of service offerings allows us to assist our clients with a broad range of solutions. We follow a customer engagement model, where we start small, deliver value, and expand business scope.This provides us with growth and long-term revenue visibility.

Core Values...


  • Being ethically unyielding and honest and inspiring trust by saying what we mean, matching our behaviours to our words and taking responsibility for our actions.


  • Passionate to be a leader in new developments, listen and act to our clients future needs.

Client Value Creation

  • Enabling clients to become high-performance businesses by delivering best ROI possible & creating true partnership by being responsive and relevant and by consistently delivering value.


  • Our ability to deliver beyond the standard norm, multiple data sources, formats, time periods etc..., being a 'CAN DO' company & firm believer of two way communication.

Our People

  • Attracting, developing and retaining the best talent for our business, challenging our people, demonstrating a “can-do” attitude and fostering a collaborative and mutually supportive environment.

One Global Network

  • Leveraging the power of global insight, relationships, collaboration and learning to deliver exceptional service to clients wherever they do business.

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Management team

PathWay Research is managed by an experienced and cohesive leadership team. Our business leaders combine over 30 years of strategic, operational, research and analytic experience with extensive relationships and expertise within target industries.

    Leadership Team

  • Hans van Lochem
    Global Executive Director

    Hans is based in Europe and the main Business contact for Pathway Research. He has solid Market Research background and has worked for nearly 30 years on both the Operations and Sales side of the business. In addition, he is also well versed in off shoring and outsourcing activities and in working with and within large 'blue chip' global organizations. His experience in the MR industry includes a large number of the key global agencies like Research International (Kantar), AGB (TNS Sofres), IRI Symphony, Nielsen and GFK.

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