Customer Experience Management

At PathWay, we follow a Customer Satisfaction Model *. We understand the importance for Companies, to have insights from traditional market research to deliver the highest quality of customer experience.

The strength of Pathway analytics lies in leveraging its experience and expertise to provide feedback and business solutions to our Clients.

At Pathway, we help our clients take their business to the next level of success by reducing customer problems, improving customer loyalty & increasing word -of- mouth referrals.

Insights provided to Client:

  • Customer Attitude & Relationship
  • Driving factors that help retain or motivate customers
  • Critical customer pain points
  • Competitor Analysis, including SWOT analysis

Client Benefits:

  • Initiate strategies to Improve Key Business Relationships.
  • Initiate strategies that will retain customers and thus protect the most valuable corporate asset - “Loyal Customers”.
  • Increase Revenue.
  • Generate repeat purchase behaviour and referrals.
  • Reduce Defections and Churn.
  • Prioritize Investments.
  • Identify and optimize key drivers of satisfaction and loyalty.
  • Optimize Critical Touch points.
  • Measure performance in real-time across key areas including contact centers, sales, service delivery, websites, and more.
  • Solidify relations and secure future business.
  • Align your entire organization around a consistent set of customer satisfaction and loyalty metrics to Create a “Customer-Centric Culture”.

PathWay Research Cutomer Satisfaction Model


  • Collect, analyze and use the data as a strategic weapon to drive the business growth
  • Engage

  • Get engaged with the results achieved or insights derived from customers voice to generate actionable reports
  • Enable

  • Ensure business profitability by implementing measures/ aligning systems accordingly

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