The services that we provide
At PathWay, we provide a wide range of services. Our expanding list of service offerings allows us to assist our clients with a broad range of solutions. We follow a customer engagement model, where we start small, deliver value, and expand business scope. Our team has significant expertise and an average of 15+ years of experience in market research industry.
Our team have rich experience in survey programming and field management. Our survey programming capabilities vary from simple surveys to complex methodologies like Segmentation, Conjoint Analysis (Discrete Choice, Volumetric Choice, Adaptive Choice, Max diff), etc. We offer an extensive set of features and cover a wide range of question types in our standard surveys.
Our team has significant expertise and an average of 15+ years of experience in market research data processing and analysis. Our data processing analysts are well versed with different industry-standard packages and have expertise in tools such as Quantum, SPSS, Quanvert, and Dimensions. Team is skilled in handling hierarchical data and complex weighting schematics. Our services include data tabulation, data cleaning, data merging and multi format data creation (SPSS, Quanvert, Excel, ASCII)
At PathWay we have capability to code brands and open-ended verbatim using Ascribe* or Manual** method. We recognize that coding such verbatim responses is often subjective and contextual. We ensure that our coders have excellent comprehension skills, as well as the ability to understand the socio-economic, political, historical, and geographical backgrounds of the respondents.
Our team has expertise in coding all type of studies, i.e. Adhoc, Trackers, & Omnibus, across several domains such as FMCG, Medical, Cosmetics, IT etc. The team is skilled with highly experienced members with > 10 of experience.
At PathWay, we understands the importance and value of data. Our team has extensive experience in converting market research data into highly effective and insightful reports and presentations. Over the years we have built a strong array of capabilities and solutions to address different business needs. Our reporting team has more than 10 years of experience in helping our clients to represent survey data into graphs to assist their business goals.