Why PATHWAY Research?
Quality: A Fundamental Shift
|General philosophy companies follow||PathWay Viewpoint|
|Focus on quality||
Part of the process
Focused & targeted effort
Defined ownership & accountability
Value-added and Insightful QC process
|Change in approach||
Based on project requirements
|Shift in process||QC at the end||Focus on quality upfront|
|Communication||Limited to project related||Cohesive and Involved communication|
- We ensure to do the Quality check by dedicated & experienced team who are market researchers first. We just don’t make it a part of the process, in fact, we put focused & targeted effort by defining ownership & accountability in our team. Once we understand the project requirement & continuity, we build client specific library & automated tools/macros to meet quality level consistently. Of cause, the final quality check is done at the end. However, the team takes proactive steps upfront in terms of identifying potential problems and takes precautionary steps.
- We are firm believer of two way communication. We seriously look at the feedback from client & take quick corrective action. We do monitor the progress, maintain internal report card to improve.
Competitive cost benefits
- We are not overloaded by undue overheads & hence offer a very cost efficient service
- We ensure to give rebate to our clients
Exclusive planning for Quick turn around projects
We understand the nature of business wherein a project needs quick turn around. We are committed to plan exclusively for such projects & deliver accordingly.
We offer very experienced, specialized & skilled team of MR. We assign single POC (point of contact) for each client in order to ensure smooth execution.
Visible value addition
One of our leadership members get involved to ensure to meet (sometimes exceed) overall expectation & visible value addition on what we deliver.
Team expertise & stability
- We have team members who are highly experienced and have global exposure of handling different kinds of MR projects.
- The team members generate high level output by using their experience & understanding the project requirement.
- Some of our team members are not just analyst but also technical experts who develop excel macros effectively
Highly knowledgeable workforce
High level standard
Technology & Tools
The technology & tools (SPSS, Quanvert, Quantum, Ascribe) that we use are very flexible, scalable & reliable.
Client Centric Culture
We see our relationship with clients as strategic, long term, and enduring. We believe that honest and periodic client feedback enriches our relationship. Our feedback sessions are one-on-one to address any potential situation at micro level & it also stimulates new thinking and thought leadership.